Campaign
Working with artists, labels, and managers across 12+ countries
Music Release Campaigns That Scale With Your Budget
From $250 to $2,500+. Build what you need. Skip what you don't. Creator campaigns, PR, playlist pitching, paid ads. Fast execution. Real results.
Problem Statement
Why Most Music Marketing Doesn't Work
Fixed
Packages
“Our minimum is $5,000, take it or leave it."
Not every release needs the same budget. Pay for what moves the needle.
Wrong
Channels
Spending on TikTok when the audience lives on Spotify.
One playbook doesn't fit every artist or genre.
Zero
Flexibility
Can't scale when it's working. Can't pivot when it's not.
Locked into decisions made before you saw any data.
There's a Smarter Way ↓
Campaign Options
Choose Your Campaign Size
Or build something custom. You control the budget, timeline, and focus.
Starter
Test & Learn
Best For: First release. Proof-of-concept. Market testing.
Timeline: 5 - 7 Days
What You Get:
5–7 micro-creator posts (5k–40k followers)
Basic asset kit (3 hook ideas + captions)
Simple metrics report (links + engagement data)
Pricing:
Service Fee: $250
Creator fees additional (typically $100–150 per creator)
Learn More
Starter
Most Popular
Best For: Singles that need momentum. Releases between bigger cycles. Building catalog traction.
Timeline: 10 Days
What You Get:
10–15 micro-creator posts across Instagram + TikTok
Press outreach → 3 targeted outlets
Full creative kit: hooks, captions, templates
Detailed performance breakdown + next-step plan
Pricing:
Service Fee: $600
Creator fees additional (typically $150–200 per creator)
Learn More
Amplified
Scale Up
Best For: Competitive releases. Chart goals. Multi-channel pushes. Priority catalog.
Timeline: 14 Days
What You Get:
20–30 creator posts (micro to mid-tier mix)
Full press campaign → 8–10 outlets
Premium creative assets: multiple hook variations, templates, grid designs
Paid ad setup + monitoring (you control budget: $300–1,000)
Spotify editorial pitch to 15 playlists
Weekly reporting: Day 7 + Day 14 full breakdown
Pricing:
Service Fee: $1500
Creator fees additional (typically $3,000–6,000 for 20–30 creators)
Learn More
Premium
Full Market Push
Best For: Major releases. Multi-territory. Album lead singles. Roster priority tracks.
Timeline: 21 Days
What You Get:
40–50 creator posts across multiple markets
International press campaign (15+ outlets)
Comprehensive paid media: Meta + TikTok + Spotify (managed budget: $1,500–3,000)
Playlist strategy: editorial + 30 independent curators
Radio outreach (if applicable to market/genre)
Weekly strategy calls + real-time optimization
Post-campaign growth roadmap
Pricing:
Service Fee: $2500
Creator/influencer fees additional (typically $5,000–10,000 for full execution)
Learn More
Custom
Build Your Own
Best For: Specific goals. Unusual markets. Album campaigns. Roster management. Testing before committing.
How it Works:
Book a 30-min strategy call (free)
We send you a custom proposal with modular pricing
You approve, we execute
Pricing:
Service Fee: $400 - $2,500
(depending on scope)
Book Free Strategy Call
How it Works
From Brief to Live Campaign
in 5–14 Days
Step 1: Choose Your Approach
Pick a campaign size or book a call to build custom.
Step 2: 30-Minute Strategy Session
Track, audience, goals, timeline. We map the plan.
Step 3: Execution
We handle research, outreach, coordination, creative, monitoring.
Step 4: Performance Report
Every link. Every metric. What worked. What's next.
Add-On Services: Build Exactly What You Need
Don't need a full package? Pick exactly what you want.
Pricing Transparency
No Hidden Costs. Here's How Pricing Works.
Service Fee
Our time:
- Research
- Outreach
- Coordination
- Creative Development
- Tracking & Reporting
Creator Fees
What creators charge:
- Micro (5k–40k): $100–250
- Mid-tier (50k–150k): $300–800
Influencer Fee
Established talent rates:
- 50k–150k: $500–2,000
- 200k–500k: $2,000–5,000
- Optional, only if you choose to use them.
Media Spend
If using paid ads. You control the budget. We set up and monitor. You pay platforms directly.
Everything itemized before you commit. No surprises.
Who is This For
Is This Right for Your Release?
Perfect For List Items:
Testing new releases or markets
Building momentum on catalog
Budget-conscious without sacrificing quality
Proof-of-concept for bigger investment decisions
Anyone who values transparency and control
Testing new releases or markets
Teams that need fast turnaround
Multiple releases per quarter
Releases targeting specific markets (UAE, India, US, UK)
“ Album rollouts & multi-artist coordination available via Custom option ”
FAQ’s
Have Questions?
Is $250 enough for a real campaign?
The $250 covers coordination. Total investment runs $750-1,250 with creator fees (5-7 posts). Perfect for testing or proving concepts before scaling.
What's a realistic budget?
Depends on the goal:
- Testing/proof: $1,000-1,500
- Serious single: $2,500-4,000
- Full execution: $5,000-8,000
- Multi-territory: $8,000-15,000.
- Most clients spend $1,500-6,000 depending on release priority and market scope.
What if my total budget is exactly $1,000?
Example build: Starter ($250) + 5 creators ($500) + press note ($80) + Spotify pitch ($110) = $940. We maximize every dollar.
Do creator rates vary by region?
Yes. UAE/GCC: $150-300. India: $80-200. US/UK: $200-500. We optimize for value while matching your target market.
Do you offer payment plans?
For total campaigns over $2,000: Yes, 50% upfront (secures your slot and covers initial outreach) / 50% on Day 5 (before posts go live). Under $2,000: Full payment upfront to keep things simple.
Are there any hidden fees?
Zero
The only costs are:
- Service fee (quoted upfront in your proposal)
- Creator fees (We tell you each creator's rate before you approve)
- Optional ad spend (you control and pay directly to platforms).
That's it. Everything is itemized before you commit.
Can we scale mid-campaign?
Yes. If the first wave performs, add more creators or activate ads immediately. Pay only the incremental cost. One of the biggest advantages of modular campaigns.
What if creators don't post on time?
We over-invite by 30-50%. Daily follow-ups during posting windows. If we miss minimum targets, we extend free or refund the shortfall proportionally.
How quickly can we start?
Usually 3-5 business days from proposal approval. This gives me time to research the right creators for your specific sound and audience. Rush sprints (48-hour start) are available for an additional $300 if you have an urgent release date.
Can I pick the exact creators?
Yes. We’ll send you a shortlist of 15-20 vetted creators with their profiles, engagement rates, and typical rates. You approve your top choices before we reach out to anyone. This is your campaign, you should love the creators involved.
Do you work with labels and management?
Extensively.
Common scenarios:
- Quick singles between major campaigns
- Testing new roster artists before big investment
- Market-specific pushes (India for one artist, UAE for another)
- Multi-release coordination (3–5 campaigns running simultaneously)
- A&R data for pitch decks
Monthly retainers available for teams releasing 5+ tracks per month.
Do you work globally?
Yes - based in Dubai, coordinating campaigns across UAE, GCC, India, US, UK, Canada, and Australia. We go where your audience is.
Ready to Move?
Book 15-Minute Call
Contact Us
Reach Out
Thank you for reaching out!
We'll review your info and respond within 24 hours with next steps or a calendar link.
Oops! Something went wrong while submitting the form.
©2023 VivaMusicPvtLtd - All rights reserved.
