Thing We Serve.
At Viva Music, we specialize in music marketing, artist development, and label support, crafting campaigns that break through the noise and shape careers. From launch strategies and streaming growth to PR and content production, we amplify every stage of the artist journey.
We also partner with event promoters to drive success, through strategic sponsorship acquisition, high-impact marketing, and media-driven PR campaigns that elevate every show. And beyond the stage, we curate nightlife experiences, secure celebrity appearances, and book top talent for clubs, venues, and festivals, connecting culture, creativity, and community across the UAE.
Services
Music Marketing & PR
Artist Development & Launch Strategy
We build an artist’s narrative from the ground up, defining the sound, the story, and the visual identity that cuts through. From debut drops to global rollouts, every campaign is built to connect.
Album & Single Marketing Campaigns
We create 360° campaign strategies, combining streaming tactics, social storytelling, and press placements to ensure your release lands with impact.
Influencer & Cultural Tastemaker Seeding
We tap into real communities through creators, influencers, and DJs who shape the sound of now, turning buzz into belief and fans into advocates.
Media Relations & Strategic Press Outreach
From niche music blogs to global media outlets, we get your story in the right hands. Whether it’s a headline feature or a profile piece, we manage the narrative with purpose.
Fan Engagement Strategies
Personalized engagement plans, including social media takeovers and virtual meet-and-greets.
Services
Event Strategy & Concert Promotion
Event Concept Development
From immersive themes to innovative formats, we turn ideas into experiential realities that reflect your vision and resonate with your audience.
Concert Promotion & Rollouts
We craft high-impact campaigns that build anticipation and drive attendance, leveraging press, influencers, media buys, and social buzz.
Venue Strategy & Partnerships
We match the right event with the right space, curating partnerships with iconic venues and ensuring seamless production support.
Guestlist Curation & VIP Experiences
We curate the crowd, from industry tastemakers to high-value guests, and deliver hospitality experiences that elevate your brand.
Post-Event PR & Coverage
The event doesn’t end when the lights go down. We amplify its impact through press coverage, video recaps, and post-show buzz.
Services
Brand Collaborations & Sponsorship Strategy
Sponsorship Acquisition & Brand Matching
We align events and artists with the right sponsors, whether it’s lifestyle, tech, tourism, or luxury.
Artist x Brand Collaborations
From product launches to experiential campaigns, we pair brands with talent to create memorable moments and content.
Branded Content & Activation Strategy
We bring brands into the culture in ways that feel seamless and strategic—with ideas built for live, digital, and hybrid platforms.
Custom Sponsorship Decks & ROI Reporting
We build compelling pitch materials and post-campaign reports to support long-term partnership value.
Government & Tourism Board Alignments
We help secure regional support and alignment with national campaigns that elevate brand and cultural impact.
Services
Influencer Campaigns & Community Building
Influencer Discovery & Seeding Strategy
We identify creators who truly reflect your audience, and activate them across events, releases, and campaigns.
Social Campaign Integration
We seamlessly embed influencer touchpoints into wider campaign moments to maximize reach and resonance.
Creator Partnerships & Takeovers
From curated invites to backstage access, we turn influencers into collaborators who tell your story in real time.
Community-Building Initiatives
We design programs that build not just following, but belonging, whether it's fan clubs, brand fandoms, or genre-based tribes.
Performance Tracking & Campaign Reporting
We deliver insight-led reporting that measures awareness, engagement, and conversion—beyond vanity metrics.
Services
Creative Content & Music Video Production
Music Videos & Teaser Films
From high-concept visuals to intimate acoustic cuts, we produce music videos that enhance both sonic and visual identity.
Social-First Campaigns & Reels
We design mobile, native content for reels, shorts, and TikTok that balances virality with brand voice.
Behind-the-Scenes & Documentary Series
We capture the raw, real, and unexpected moments that make fans feel closer—and make stories more memorable.
Visual Storytelling for Brands & Events
From lifestyle to luxury, we script and shoot content that tells the story of your event, artist, or activation in an elevated way.
Post-Production & Editing Direction
We ensure everything from color grading to pacing reflects the tone, mood, and message of the campaign.
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Services
Talent Booking & Nightlife Programming
Talent Curation & Booking
We bring in artists that fit your brand, vibe, and audience, from global names to regional trendsetters.
Nightlife Programming Strategy
We build monthly and seasonal calendars for clubs, venues, and beach properties, balancing creativity, crowd pull, and brand goals.
Celebrity Appearances & Ambassadorships
We secure high-impact personalities for red carpet moments, private events, and media appearances.
Full-Service Artist Logistics
We handle everything behind the curtain, riders, scheduling, logistics, and showtime flow.
Event Support & On-Site Coordination
Our team ensures the talent experience is smooth and professional, on and off the stage.
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